I know I’m starting to sound like a broken record over here,
but I have another off-topic blog post for ya.
Never fear, Dear Reader! A review of Kingsman: The Secret
Service is coming your way in the next couple of days, so make sure to check
back for that.
As for this blog post, it’s all about apps and marketing. As
part of an Ad/PR assignment, my classmates and I have been coming up with
original app concepts, playing around with how we would design them, and now
we’re dipping our toes into marketing them.
My App
I’ve noticed that none of my classmates can remember which
classroom we’re supposed to be in or what’s due the next day. And we’re all
pretty damn hungry a lot of the time.
Repeat my mantra: I will not eat Tim Hortons today, I will
not eat Tim Hortons today.
My idea is simple and sweet: an RRC app for students that
helps them plan their days, stay up to date with their many (MANY) assignments,
and even lets them know about the best places to get lunch in the area.
Let’s begin.
The 4 P’s of
Marketing
Product — an app that will help students stay organized and
makes their lives easier
Place — available for Android and iOS
Price — $2.99 and part of students’ tuition fee (but you can
choose to opt out of it)
Promotion (ad and PR) — an emphasis on reaching students
through their student email
The Unifying Theme
Stay on top of it — stay organized, stay up to date, stay
in school … because it’s harder than it sounds
Key Messages
Being a student is hard and you need all the help you can
get.
The RRC Student App answers those pesky questions that are
guaranteed to keep coming up, like “Where’s my next class? What’s due this
week? Where should we go for lunch?”
Be in control of your student life no matter where you are
or what you’re doing.
Traditional Ads /
Online Mobile Ads
Who needs ‘em!?
Just kidding… they’re aiight for the aiight product, but
this app can be marketed directly to students through email, the college
website, and specific hashtags on Twitter.
We can advertise the app through Red River Radio or The
Projector, but is it really necessary? I don’t know.
Don't fall asleep now! You're halfway through!
Public Relations /
Screens / New Media
Starting in July, we’ll get the word out through an online newsletter sent directly to
new and current students through their student email addresses. The newsletter
should include screenshots of the app, the benefits that come with downloading
it, and a date for when it’s launching.
On the first day of school, we’ll set up an outdoor booth amongst other
first-week-festivities where volunteers or staff will tell students about the
app and offer to download it for them.
Why not get the second-year Ad majors to whip up some fun online ads they can post to Twitter?
Ahhhh …free labour! Who doesn’t like that? …. Oh, right.
The Incentive
Unless they opted out of the app, they’ve already paid for
it! Plus, they can get someone to download it for them on the first day of
school.
Eventually, every student is going to forget his or her
classroom and assignment schedule. The problem we’re solving ought to spread
good word of mouth and get people downloading.
Budget
$6000
Congratulations! You made it 'til the end. Now get out of here, you!
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